About Us

We bridge the gap between consumers and scientific innovation. Our mission is to make cutting-edge laboratory diagnostics accessible and understandable, empowering consumers to make informed decisions based on personalized data. By collaborating with leading scientists, we provide access to state of the art laboratories and products that enhance everyday life. Join us on our journey to demystify medicine and bring its benefits directly to you.

Natalie Cowan, Co-Founder

In her pursuit of innovation and driving positive change, Natalie, remains dedicated to advancing the frontiers of science, forging impactful partnerships, and catalyzing the development of consumer-driven that products that hold the promise of transforming lives.

With a passion for collaboration, she works directly with the laboratory industry to provide access to brands looking to onboard personalized medicine.